CONTENT, CONTENT, CONTENT – Real estate website needs high quality and unique content

This article is for anyone who uses the web; I guess that includes you, since you’re reading this.

Webmasters, website builders, and website owners will learn why content type is becoming more important and how to find content that is more than just text.

Website users will learn what types of content are available. You can use this knowledge to evaluate sites and spend less time deciding if a site has what you need. You can also add or recommend some new interactive content tools for your personal, business or favorite websites.

An introduction to content: What exactly IS content?

The short answer to that is: IT IS EVERYTHING you see on the web! Each web page IS a content that, in turn, is made up of different types of content. Not all content is written and not created equal. Much of the content is certainly the written word, but content is taking many forms on the web these days.

Web 2.0 sites like Squidoo, MySpace, Flickr, YouTube, Digg, and Bloglines (to name just a few) allow users to create, submit, and manage their own content. Take a look at these exciting sites and ask yourself, “What different types of content are here?” It should quickly notice images, photos, videos, music, and text to capture and hold your attention. Look a little deeper and you’ll probably find articles, e-books, or RSS feeds.

Have you noticed that more and more sites are starting to provide you with interactive content? Users do not necessarily create their own interactive content, but instead use interactive tools on these websites to educate themselves, pre-qualify, answer their obvious questions, or just have fun. Examples of these interactive tools are online games, online calculators, blogs, maps, journals, polls, and comment boxes. Interactive content is best when it’s colorful, user-friendly, and engaging, while also managing to be helpful, useful, and informative.

Website visitors LOVE exciting, high-quality content. That’s pretty obvious from the success of some of the sites mentioned above. What makes content high-quality? Users have to have a reason to really like it. That may be because the message it conveys is easier to use, better quality, more relevant, more complete, more fun, more unique, more SOMETHING.

The SEO dilemma: What’s going on with the search engines?

All websites try to provide people with information, no doubt for different reasons. Observant website owners know that people want quality information from their sites, not just keyword-laden optimized words, and they give it to them.

For many of us, the buzzword SEO (Search Engine Optimization) conjures up this frantic image of millions of websites competing for page rank and keyword position, ultimately generating web traffic and revenue from some source. Type. There are books, articles, and companies dedicated to helping you make your site “search engine friendly.” Everyone seems to have tips on how to be successful in this career. However, too much focus on high rankings and search position has created a lot of unfriendly sites, making it tedious and painfully slow to find even 1 or 2 really helpful sites. Even the most targeted search typically returns tens of thousands of results. Do these search engine companies really think that’s what we want?

How many searches have you done where the best results are unmaintained sites as evidenced by many broken links, non-working contact forms and such? Search results are often inundated with misleading descriptions that go nowhere other than an ad page or directory listing. (I have nothing against directories, just the misleading ads/descriptions that keep getting me there. If it’s a directory, TELL ME it’s a directory.) Or worse yet, the link takes me to a page full of disorganized links where it’s almost impossible to find anything.

So how come these dead or ineffective sites floated to the top of search engine results? A good question to be sure and I certainly don’t know the answer. They have apparently figured out the SEO formula, but I hate playing that game because I know I am providing my visitors with quality information. But what good is my high-quality site if no one can find it? I think these search engines want to show the highest quality and most relevant sites, but until they figure out how to evaluate them most effectively, we all have to compromise our standards to please them. A dilemma to be sure!

The Future of Content: What Will Your Site Need to Stay Competitive?

It’s obvious that search engines like Google, Yahoo and MSN are working to solve this dilemma, but there is still some way to go. In the meantime, the content will continue to evolve, with new types of content being introduced every day. Some of the most popular sites on the web are adding interactive content to get and keep people’s attention.

To stay competitive, each site probably needs to do something unique: offer something different, improve its appearance, organize it better, make it more fun, something. If you’re not building or revamping your site to become a full Web 2.0 site, I think interactive content is a great way to start. Interactive content is easy to add to your site and can give your visitors the tools they need to pre-qualify, answer their obvious questions, understand what to expect when using your service, and more.

In the future, it will be even more important that your website can quickly establish you or your company as an authority in your field. Interactive tools allow people to experience your authority through site and touch, not just reading your Ph.D.-sounding articles.

In conclusion

Hopefully, you are now more aware of the actual types of content you have been using and will continue to develop an idea of ​​how these different types of content can be used for different purposes. We have discussed the dilemma that search engines have caused site builders. Hopefully, in the near future, we will be able to create sites that meet the needs of our visitors and know that if we provide a quality site, the search engines will reward us.

For now, we all have to play the search engine game, but let’s give our visitors a reason to stay and come back by giving them good quality content. Provide this type of content and your visitors will come back again and again, if only to use your helpful interactive tools. Meanwhile, your brand and service are seen again and again (and proudly shared). They will come back when they are ready for your product or service.

It can be difficult to decide on the best type of content for your site, but rest assured, there is high quality interactive content for everyone who is looking for it. Start exploring and good luck!