A podcast is a great way to market your business and establish yourself as a specialist in your niche. Having said that, many online business owners never try podcasting because they have concerns and worries that they will be wrong.

Chances are, most of your competitors won’t start a podcast and probably have no idea how to create one. This provides you with a golden opportunity, as many in the podcasting industry believe that this is the perfect time to get involved with this unique marketing approach.

The truth of the matter is, anyone can start a podcast. It really is much simpler and more direct than you think. Don’t let your worries and worries stop you.

Here are some common concerns:

“I don’t like the sound of my voice”

Many people avoid podcasting because they don’t have the confidence to make audio recordings. To overcome this fear, produce some small audio recordings just for you to listen to. Make a list of the things you liked and about the audio to create a more positive side and what you did not like so that you can improve.

“My podcast may not get a lot of attention.”

With anything you post online, there’s always the chance that it won’t get a lot of attention and may be a bit frustrating. But leave this worry in the back of your mind. Everything you do online or offline can be a bit unpredictable, but sometimes it’s an opportunity you must take. Note that you can always try again if your first podcast doesn’t work.

“No one will listen to my podcast”

Many people do not say what they want to say simply because they are concerned that other people will not make the effort to listen. But if you have some valuable and important things to say that help people, they will listen to you. Make sure to promote your podcast as much as possible to reach a wider audience.

“I don’t know how to market my podcast”

Social media is great for marketing anything, and you can do it for free. While you have to pay for Facebook and Twitter ads, you can post your content on social media for free. If you have a Twitter or Instagram profile, please post a link to the podcast along with a few words and some clever hashtags related to the podcast.