We all know that social networks are a massively accessible medium to keep in touch with followers, but it is much more than that.

Today, social media platforms offer free advertising, a way to reach new customers, networking opportunities, and SEO benefits.

First of all, let’s look at the advantages of maximizing the benefits of social networks:

• win fans
• receive radio playback
• Find out about the contests
• free promotion
• concert reservations
• Gain valuable industry contacts
• and much more…

We’ll take you step-by-step through the two main sites (Facebook and Twitter), then add some additional ones like Digg and Reddit, which can provide a big boost to readers if you do everything right. form.

Twitter

Twitter is a must for musicians, it not only contains their fans, it also contains record labels, music festival organizers, venues, radio stations; pretty much anyone you can think of in the industry will probably have a Twitter account. Now you know that you can use the following ways to get the most out of it:

1 Twitter drop

Twitterfall is a website that allows you to search for specific terms in specific areas. Basically, it filters tweets from around the world on the exact terms you’re looking for.

If you were to add a search for “free music promotion”, the tweets would be filtered one by one, with the tweet and the profile details of the users. I can then directly reply to users by connecting with Twitter (highly recommended), and this way in 5 minutes I could get the right kind of people to check out my profile and promote me for free.

Use your brain with the search term, you can also set a geolocation if you want to search for “available bands” in “London” for example. The great thing about it is that you can also save your searches, add exclusions, and keep coming back day after day to new tweets from different users.

2 twelve

The self-proclaimed yellow pages of Twitter.

You can search within certain industries for people who are related to your industry. For our purposes we will look under Music and then the Record Labels subcategory.

This provides a list of Twitter users who are involved with record labels around the world; you can then edit this for people near your location, giving you a nice list of very important ones to follow and maybe send a direct message to let them know. about who you are and what you do.

And not to mention, you can add yourself to the twellow directories for free, so when people are looking for musicians in the London area, there you are!

3 tweets

Tweetdeck is a downloadable application that is very useful for following others, looking for trends, messaging people with ease, and basically offers an organized version of Twitter.

With the app, you can customize columns to display your tweets, tweets from others, direct messages, global searches, use multiple accounts, schedule your tweets, and much more; it’s basically an online Twitter version of a Swiss army knife.

Hootsuite is a device similar to Tweetdeck and preferred by some, so be sure to check out both.

Facebook

Every artist and band out there should have a Facebook page (and probably already does).

It’s taken over from MySpace as the number one stop for bands on social media, and while MySpace still has a place, the massive growth of sites like Soundclowd and the massive use of Facebook means it’s the first place to keep bands up to date. his fans. .

1 Create a fan page

Pretty obvious, but you should always create a page for yourself or your band. Not only does it keep you separate from your personal life, but it’s also a bit more professional and allows you to keep track of all sorts of things (like your weekly reach, trending posts, etc.). You can also easily create an ad if you wish.

2 Update your photos

Since the introduction of the timeline images are extremely important on Facebook band pages. A beautiful cover photo is an eye-catching element at the top of the page.

3 Add apps

FBML is a great application that allows you to add HTML code (or part of it) to a section of your Facebook page. You can approach this in one of two ways: from an SEO standpoint by adding links to various parts of your site (adding more backlinks from a good source), or by adding links to music, images, and making a pretty section on your page. .

There are many other applications to add to your page, which are constantly changing. For example, BandPage is one to add a BandPage… but because apps are constantly changing, you may need to google for the best ones.

4 Integrate with Spotify

Spotify has become the number one way to legally listen to music. It’s a fantastic service and has helped bridge the gap between illegal downloading and streaming and legal internet use.

Integrate your Facebook page with your Spotify account to get all the benefits of Spotify!

Keep your readers entertained

Now that you know ways to improve their social media experience, you need to offer them something! While this isn’t an exact science and definitely involves some trial and error, there are some great examples of how to keep your fans entertained and keep them coming back for more:

post photos

Posting photos will give you a personal edge over the competition. We’re not just talking about concerts, we’re talking about walking the dog or bungee jumping, a kind of behind-the-scenes look into your band’s life.

Offer a free song download for a retweet

Bands have started doing this with good success. If you have a song that you are willing to give away for free, you can reach a wide audience. Retweetlink is an example of how to do this.

give many regards

Interact with followers as much as possible, use the lovely @ key to greet people and make them chat.

Extra Social Media

Reddit and Digg are among my favorite sites for promoting music and can help get a lot of visitors to an interesting source.

People often approach Reddit and Digg in the wrong way, trying to push themselves into an open chasm online, whereas it should be seen more as a discussion forum where if something is very useful, unique and interesting it will get a lot of views. . , get shared, and add a lot of power to your site from an SEO perspective.

Long story short, be sure to update your social pages, use the awesome apps out there to gain a following, communicate with people in the industry, and find useful information. Then share interesting photos, blogs, and stories with your fans, and socialize them on sites like Digg and Reddit for additional feedback.

It takes time, but the benefits of doing so are not only helping you gain more fans, but also building yourself or your band as a brand, which is extremely important in the digital age.