Is your man one of the growing men of fashion who are putting a greater emphasis on the design of their underwear, demanding a greater variety of styles and fabrics and designer brands? Well, don’t be surprised that men of all ages are getting more fickle when it comes to what was under their pants and are eager to make sure they are sporting the latest trends.

Men are now more demanding than ever when it comes to their underwear and the days when they let their mother or wife buy their pants are slowly disappearing. Now they are in charge of buying their underwear and they know exactly what they want.

Whether you’re a man who prefers the clean-cut and elegant designer brief, the sleek avant-garde fitted trunk, or the athletic supportive thong for an active life, there is plenty to choose from.

This year we will see strong colors and retro styles on the runway, with boxer shorts and boxer shorts looking like a popular choice. They typically have soft, elegantly embroidered belts announcing designer names in bright, clean colors, with bright pink, yellow, and blue fabrics center stage.

The trunks are designed to fit lower on the hip and are much shorter on the leg, with well-cut pockets for support and control, and the waist bands are designed to be seen, with designer names on them.

While most men prefer men’s designer briefs, men’s designer thongs are so popular as men increasingly recognize the value and qualities they have to offer the best support for an active lifestyle. These are designed with the active man clearly in mind and are made for maximum support with antibacterial technical fabrics that maintain maximum freshness and wick sweat away from the skin.

The demands of contemporary men are forcing underwear designers to offer a greater variety of styles, fabrics and colors that are revolutionizing men’s underwear fashions on the runway, high street and the Internet. Designer men’s underwear seems to not only be saved for that special occasion, but to be worn as a daily wear and research indicates that many men regularly spend up to £ 20 a pair on designer brands to wear every day.