The most important key you need is…

Understanding why people use the Internet is the key to success… when starting your Internet business.

People search the Internet for one thing… relevant information – to solve their problems.

That’s why the mantra “content is king” is an axiom you can’t ignore when it comes to building your website.

When you understand this… that information is the lifeblood of the Internet… you stand out from your competition. Your success online is guaranteed.

By providing value to your website visitors. Your visitors will love and trust you because you add value to their lives. The result is that you become rich and successful because you add value to your market.

There are inside secrets to every business and these 5 secrets are very important for creating website content that will make your site sell.

Here are the five secrets you need to know…

Secret #1 Have a clear purpose for setting up your website and focus on a niche.

When you have a clear purpose for your business, creating content for your website is easy. Identifying your purpose helps you clarify the general content and type of website you want to create for your business. This can also be a time to set your goals.

Here are some common goals for setting up a website business… see if you can identify your own goal

• Reputation… you may want to set your reputation
• Lead generation… to build a customer base
• Product information to make your product known in the market
• Entertainment if your business is entertainment type
• Communication if you want to have an online community or membership site
• Distribution if your website has free downloads
• Revenue or advertising if you plan to build a legacy site and generate revenue from cost-per-click advertising
• Product revenue if you are going to sell digital products

Whatever your goals, it’s best to clarify your purpose before you start creating content for your website.

I call this back to the future planning. Stephen Covey’s best-selling author, “Seven Habits of Highly Effective People” calls this “begin with the end in mind.”

Secret #2 Make your content entertaining and interactive.

When you make your content entertaining and interactive, you make your website stick.

Stickiness is the key to having a quality website. Studies have shown that the average website visitor spends no more than 2 minutes. And visitors “stick” or stay longer when a website’s content is compelling enough to solve their problems.

Bob Bly, best-selling author and copywriter, discusses the bar stool test as a yardstick for producing compelling content for your website.

The bar stool test is measured by comparing its content to a conversation with a friend in a bar.

If your written content will not attract a friend or visitor in a bar or on a casual basis, then the chance of having engaging content is low.

Another way to see if your content is engaging is to read your written content out loud. See if your written word sounds good to your ears or to a second person. If your content doesn’t sound right to you, then you need to review your content.

Simply put, you provide valuable content when the content you provide is entertaining and grabs the attention of your website visitors. And they come back to read more content on your website

Secret #3. Provide informative, current, and up-to-date content about what is happening in your niche.

There is a saying among stock market traders, “the trend is your friend.” Trends refer to changes in the market. Political, economic or cultural issues could change the behavior of the market.

Your business must be aware of the trends in your target market so that you can tailor your website to cater to your customers. By keeping up to date with developments in your market… you can constantly update your website content to provide solutions and tailor your product offering to your market.

You also let your client know that you care about him.

Secret #4. Give valuable information for free in exchange for a relationship with your prospects.

The most common mistake Internet entrepreneurs and even well-established businesses make is…thinking of only making sales to the customer.

This is counterintuitive to how the Internet works. Most contacts on the Internet begin with Internet users looking for information.

You build your credibility when you provide visitors with valuable information for free. Now there should be a distinction between what is free and what you want them to pay for.

However, it’s going to rate better as useful because you gave your customers valuable information for free… and they’ll come back to you again. When you create an opportunity for ongoing contact with your prospect, you increase your chances of selling to the customer.

Secret #5. Seeks to build a relationship with your content

When your website provides valuable content. You create the opportunity to build a relationship with your prospects. You can convert prospects to paying customers.

The key to building a relationship with your market is getting them to interact with your content.

The best way to do this is to create a space on your website for comments, comments. You can set up a forum or an online community. One of the best ways to grow your business online is to use the Apple model: turn your customers into advocates for your business.

You can only achieve this status when you become the business leader in solving the problems in your niche.

The bottom line……

The Internet will continue to grow and competition will be fierce, customers will become more sophisticated.

The good news is that you can still take advantage of the rich opportunities for years to come.

You can achieve this by providing valuable content that is entertaining, interactive, and uplifting to your customers. And this still bores to the axiom-Content is king!