If you plan to have a fundraiser, you may want to consider writing a good description and uploading some personal photos and videos. This will give you a chance to get real and personal. If you’re considering an online fundraising strategy, it’s important to promote fundraising. Consider asking your friends and colleagues to share your page. Other online fundraising tips include:

· Launch a new website optimized for mobile devices

To raise money effectively, it is important to have a website that offers good first impressions. There are several tools available on the web that help businesses launch well-designed websites that are easy to update as well as being mobile-friendly. These tools offer templates that include social media integration. Some of the templates are provided in multiple languages. They give you the opportunity to download free or low-cost themes to develop a mobile-optimized website.

· Launch an email newsletter

For several decades now, email newsletters have proven to be an effective driving force for online giving. A company may consider investing its financial resources and time in publishing e-newsletters at least twice a month. Various web-based email communication services can help you launch an email newsletter. Rates can be as low as $15 dollars for an email list of less than 500 subscribers. This can be a financial challenge for smaller businesses. However, it is a worthwhile investment. If your finances are limited, you might consider asking a major donor to sponsor your ezine for at least a year, and in return, you might consider promoting your business in the ezine.

· Accept donations online

Due to the unlimited online banking infrastructure, online payments are possible. Therefore, you may want to consider setting up an online account to receive PayPal payments made with credit cards. Regardless of how slow or tedious the registration process is, it’s important to accept donations online. You may consider adding a “Donate Now” button to your home page and other website and blog pages. Additionally, you can design a “Donation” page that details how donors can send their donations online, find by mail, send mobile money, or transfer funds.

· Create a Facebook page

One of the most effective ways to launch a social media presence is by creating a Facebook page. This will give you the opportunity to let the public know about your organization through Facebook status updates. Also, consider setting up a Facebook group that includes a link to the fundraising page. This can be a great help in encouraging online donations.