Pets have been used in business since the first advertisements were printed. What better way to publicize your business and attract the customers you want. Pets help people remember a company as long as they are fun and memorable. It can be the mascot that really helps us decide which company we want to do business with.

Think of the mascot as a spokesperson for your company. Now you don’t want to see just anyone talking about your brand. Most of the time, companies use animals, objects or cartoons of people to represent their company; and works.

Think of a funny commercial you saw with an animal, for example, “Aflac Insurance.” The mascot is a white duck with personality. When people see white ducks, they remember the company, and I know it because I always hear people say, “Aflac!” when they talk about ducks or see one.

Sometimes it can be quite funny. But maybe you see my point? Will you always remember the insurance company for the great white duck? Another great thing about pets is that they never get old and live forever. They also don’t take time off from work or sleep. A pet can do a lot of the heavy lifting of selling for you.

Now let’s say you have a product that may need a little more explanation for people to understand its benefits or features. Without using a well-known brand for this example, think of any object. It can be a shape, a vehicle or a science lab object, whatever you can come up with, an example can be made from it.

So I will use a circle as an example. Imagine the circle with a face. Now you are watching a commercial and the face starts talking about how your life can be easier if you use the round object to move your furniture from one end of the room to the other. All you need to do is place it under the object you want to move, and now you can easily reposition the object.

The circle that is your pet will not be an ordinary circle, but will have some colors and can even be 3D. You can be as creative as you can and make it stand out where people will remember the pet when they need to move furniture around the house. The same concept applies to the sale of cereals, batteries, toys, etc.

One thing that most people may not think about is that pets can be used to teach people about something. For example, cartoon characters are widely used to teach children about safety, or even to help them learn something new. This is because children relate better to imaginary things and are therefore more likely to remember the lesson the character was trying to teach.

So one question to ask yourself is, should you use a mascot for your own branding? I don’t see any reason not to. Whatever your niche, don’t think you can’t create a pet. You do not need to use a character or shape directly related to your products. For example, if you sell coffee makers, a cartoon coffee maker with a face, arms, and legs looks pretty silly.

If you are having trouble finding a pet, animals are always good to use. People love animals because they think they are cute and they will most likely help them remember your brand. It’s also great to wear animals because no matter what your brand is, any animal you can think of can be dressed in a way that relates to your brand and your products.

To give you more ideas, I want to tell you why pets are relevant to brands. For one thing, they approach kids and moms for the most part. This is a great strategy because if you are selling something and you want a child to take an interest, then your pet can identify with the child. Most likely, the mom wants her child to be happy and therefore they are more likely to buy her product for her child.

If you are an Internet marketer, your pet may have his own Facebook page. Once you have a page, people can interact with it and it even becomes more attractive. It will also help you with your image online because you can learn what people want and see how they are reacting to your brand. This will also help you improve your business. It also helps establish your brand if it is new.

Once you have an established brand, your mascot can become a costume perhaps, like well-known brands like Hershey® and Disney®. When you go to their amusement parks, the characters come to life and walk. They approach children and children will remember them. If you think about it, you are actually not only selling to children at the time, but to future generations as well.

What I mean is that once those kids grow up they will remember how much fun they had and will take their kids to the same parks and buy the same products that they got as kids.

In conclusion, pets are definitely a great tool to sell your products and make your brand more memorable. There really isn’t one right type of pet to use, but animals are definitely worth using because people think they are cute and are more likely to remember them. Think about your target audience and that will help you determine what type of pet will work best.