MIF stands for Monthly – Instant – Future and is the core philosophy behind the Rhys Davies Mafioso marketing system.

The purpose of this article is to give you an overview of the MIF Formula and how using it will help you increase profits as an online marketer.

The following may seem like a contradictory statement, but it is absolutely true. “Online marketing is not difficult, but it is difficult.”

What I mean by this is that the general principles behind online marketing are extremely simple.

Online marketers are salespeople. You sell products or services, either as affiliates selling other people’s stuff or creating your own products and selling them on the Internet.

Most new and aspiring online marketers sell “other people’s stuff” as affiliates because it’s the quickest and easiest way to get started online. You don’t need your own product or even your own website. You just drive traffic to the vendor’s sales page. Drive enough traffic there and they will pay you.

Clickbank, Paydotcom, Commission Junction are just a few of the popular affiliate programs that you can join and start making money. This is not a difficult concept to follow. In fact, this is exactly how most offline businesses work. Marketing -> Traffic -> Sales.

What makes online marketing difficult is competition. There are literally thousands of other marketers pushing the same or similar products and in order to make money you have to stand out from the crowd. You have to find ways to differentiate yourself from the competition and figure out how to dominate your particular niche. That’s the hard part that the “gurus” don’t tell you but you’ll soon discover.

What the MIF Formula does is separate the ‘wheat from the chaff’ by providing an online marketing model that is extremely simple and focuses on the most important aspect of online marketing for you – making money.

MIF is like a 3-legged stool. The philosophy emphasizes three components of income generation. Monthly Income (you maintain your business month to month), Instant Income (use these earnings to expand your business) and Future Income (big paydays leading to retirement).

Most online marketing systems focus on one of the three legsBut they fail to coordinate all of them in a program that produces a sustainable online business. Therefore, most marketers fail because they do not generate enough profit to make a living online.

Your business profit stream (and maybe this applies to you) looks like a sinusoidal curve. It is up and down, unpredictable, full of peaks and valleys.

Here’s the secret in a nutshell: create membership sites that bring you monthly income, create e-books and services to bring you instant cash, and create high-authority content sites for future earnings.