9 Reasons Why Online Video Advertising Kicks TV’s Butt

With the winds in online advertising constantly shifting, we believe 2015 will be a year of change for video advertising around the world. This change is also evident in the comparison between television advertising and online video ads. As indicated on the Internet, the growth of video ads compared to the decline in TV usage predicts an overwhelming outpacing of video ads on TV as early as 2017.

All of this was predicted and supported by statistics from studies in the US, showing a static state of TV viewers and growth in online video streaming and time spent watching online video. This, of course, resulted in advertising budgets shifting towards online advertising as early as 2015, which is only expected to grow in 2016, and complete its dominance over TV ads in 2017. top audience and the main channels.

What is Video InPage and how it works

Video InPage is a video ad format inserted in the middle of articles. Plays only once visible enough on the user’s screen and stops when the user cannot see it on the screen. The video ad is usually placed in the middle of the articles. It autoplays when half of the creative is in view, pausing if the user walks past it, then playing again when it appears. After that, the video disappears after completion. Finally, user-initiated sound: when scrolling down to the ad unit.

Advantages of InPage Advertising

1. Fully compatible for both mobile and desktop devices.

2. Self Expanding Video Player

3. Reach the right audience

4. Easy to use

5. Very high click-through rate and more impactful brand encounter

6. Global demand, oriented to the Arab market

7. Targeting techniques: Contextual – Audience – Social

8.Performance

9. Control of interaction with ads, offering an optimal browsing experience

Television Advertising Overview

Television advertising allows you to show and tell a wide audience about your business, product or service. It allows you to really analyze the benefits of the property. You can show how your product or service works and how it’s packaged so potential customers know what to look for at the point of sale. It has been a popular medium for large retailers since the television began appearing in living rooms. With the advent of cable television, production costs were reduced and the opportunity to reach smaller and more specific markets presented itself, making it a viable option for small and medium-sized businesses as well.

What is Video SSP and Ad Server?

Strictly direct inventory that guarantees maximum transparency and flexibility to offer the best results. A cross-device compatible HTML5 video player, compatible with all existing video tag formats (VAST 2/3, VPAID, JS, IMA3 and many more). A unique performance optimization engine delivers only the best fill rate and most accurate reports.