While writing a book or for a specific magazine or article site, you should use flowery language using catchy words, long sentences, phrases, or idioms. In short, you need all those elements that will make the text more attractive and engage readers! However, that is not the case in technical writing, i.e. when writing for service or product based websites. Built using advanced web development frameworks, they should be produced with clean and simple content that is conversational for buyers. Specifically, the content of the website must be representative of the services and the company. But why is it called technical writing? Good content on websites plays an important role in SEO and content marketing. It helps to get the backlinks and climb the website’s position in the search engines to get more visitors.

So the next time you’re preparing content for a high-end website or online application for your business, keep these tips in mind.

#1 Know your target audience

The first thing you need to clear in your head is the target audience for your site. Whether it is a group of businessmen or corporate service clients, they are all laymen! Therefore, keep your vocabulary absolutely simple. Do not use more technical words or flowery English to keep the content snappy. Instead, keep it completely simple, so even a child can understand what he’s providing from his site.

#2 Show but do not dictate

Don’t dictate or describe everything about your products or services to visitors in the text. Let them discover it gradually as they go through the different pages. It makes visitors curious and convinces them to visit more pages of your site in one session. So show them what you provide, but don’t spell it out.

#3 Use simple and short sentences and active voice

Actually, there is no point in over-elaborating technical things on websites. Most visitors are basically skimmers and like to get things done quickly. So, try to use shorter and simpler sentences. And also use the active voice, as it’s like you’re directly interacting with them.

#4 Be assertive

Don’t assume that everyone knows about your company, products or services. they don’t. But, they’re coming to your site to find out. So, write with absolute authority and command.

#5 Avoid jargon

Your website is for the layman. Not just for the technically skilled! Be sure to put information that is also easily understandable by non-specialists. Even if you need to use complex, technical, or niche terms, explain them or hyperlink to other pages that will provide your basic information.

#6 Use text to complement the images

While you will be placing images on every relevant point or page of the website, create content that complements them perfectly. This will enhance the images on the site and make it more captivating for readers.

These explain web development just doesn’t end with creating a great website or app. But developers must also have some online content marketing ideas. They should be well aware of what exactly can attract a good number of visitors to a website, as well as make it attractive in terms of design.