You may already know this, but many “email delivery” offer owners (advertisers) can do more than 4 tricks a day simply by advertising through CPA networks and taking advantage of other affiliates promoting your offer.

What is scrubbing?

If you’ve been accepted into any CPA networks as an affiliate, you’ve probably seen hundreds of offers that pay you around $1.50 just for one email. But what you may not know is that you “as an affiliate” could be losing out on huge commissions due to advertiser “purge”, which is basically when the advertiser doesn’t pay you for a lead.

You could easily be losing up to 10% or a lot more of your commissions because of this, which is why many people have started doing their own email send offers and signing up as advertisers instead of publishers.

So how do email submissions work?

When you as an affiliate log into your CPA account, you might see a bunch of “Send offers by email” from advertisers. When you click on the landing page of the offer, you see that the advertiser is asking for the user’s email address for some kind of giveaway, and the advertiser is paying a lot of money for those leads. Part of that Money is given to you as an affiliate, and some of the money is given to the CPA network you work for, which acts as a “middle man.”

Ultimately, the leads you’ve gotten are just the beginning of a sales funnel or sales route process that traffic goes through. This is the same with zip shipments. The advertiser is paying him so that he can send the lead to the “sales funnel” or “route” on the backend.

So what is the “back-end”?

Once the potential customer enters an email on the advertisers landing page, they are typically sent to a second page that asks for more information, including information on where to send the free gift (i.e. free Walmart).

This second page asks for more details and often includes a checkbox which asks them to also sign up for a “co-registration offer.” Anyone can find joint signup offers on some CPA networks and other networks. If the lead checks “YES”, the advertiser will be paid for this joint registration as soon as the lead submits the form. This could probably offset the cost of the lead to the advertiser and essentially you just got one lead for free and you can market to this person forever.

The third page in the path would include more intelligence gathering on the lead to ultimately send them to the final landing page with more CPA offers or affiliate offers. So the third page could have a question and an answer, and depending on which answer the user clicks on, it would send them to an appropriate landing page with another CPA or affiliate offer or multiple offers.

So here’s a sample route the potential customer follows:

Your affiliate traffic

The lead lands on the advertiser page

Lead goes into email (gets paid maybe 80-90% of the time because of cleaning)

The lead is prompted for more information and a joint registration offer checkbox

Lead is sent to a short survey

The lead is sent to the appropriate landing page with affiliate offers based on previous responses

Lead receives multiple follow-up emails

The lead is sold to another company.

As you can see, the advertiser has plenty of opportunities to earn well over $1.50 on that qualified lead. Also, most advertisers actually delete leads in the back-end, which means you don’t get paid for them.

Where do you fit in and should you make your own email send offer?

Of course, owning your own offer and having hundreds of affiliates promoting it is definitely a great way to harness the power of affiliates and a great way to get huge amounts of traffic.

Here’s something I think you should consider before setting up your own email delivery.

If you are promoting a CPA email submission offer as an affiliate right now and the network is happy with your traffic, then you are in fact making money for the advertiser or email submission offer owner.

With that information in mind, you could look at the advertisers’ sales path and copy it or do something similar, since you already know what works for your traffic source and that the funnel or path actually works.

You could then set up your own lookalike path and CPA bid and harness the power of thousands of potential affiliates promoting your sales path.

What else do you need to consider?

The whole process of setting all of this up might sound confusing, but once it’s set up, there’s definitely potential for big wins. There are several other things you need to know before starting your own CPA offers. Some of these things include how to set up a profitable sales path, how to properly follow up with leads, how to set up joint sign-up offers and how to get your offer on the CPA network, and how the cleanup works.