Traffic is great. Large amounts of traffic are even better.

But the attractive offers are what seals the deal.

Today we will take advantage of a skill that ALL website operators must master: creating offers that turn buyers into buyers.

Remember, first and foremost, customers don’t give a damn about your product or its price until they think you understand.

Create an offer that is so engaging and unique that conversions (a call or an email) happen almost on instinct. Don’t be afraid to make solid offers that include a money-back guarantee, discounts, and free gifts – whatever it takes to earn their trust and show them how good your company is.

When your visitor comes to your site, they are most likely looking to solve a problem. Grab their attention and inspire them to share their contact information or place an order before they leave your website (and will likely never return). This is where attractive offers become a game changer.

It is a marriage proposal from your lifelong soulmate.

Now is the time to retire all stops and makes his offer so tempting that they stop looking at him and call him out.

Google AdWords allows us to develop very specific offers to attract customers who need our product or service. When they see and click on your attractive offer, they will land on your landing page. Address this need with a landing page title and supporting offer that delivers on the promise of the ad they clicked on. Improved conversions are sure to follow. Here is an example of a great conversion offer for an appliance repair service provider:

Our service fee to go to your home starts at just $ XX.00 to diagnose the problem with your dishwasher. (Save $ 25.00 on any repair right now.) Before any repairs are made, we will quote you a firm, flat fee to fix the problem and make your dishes shine again.

No unpredictable hourly rates and no surprises. Don’t forget, after receiving the repair estimate, show this to your Technical Advisor. coupon service For an immediate savings of $ 25.00!

Ten more reasons why The XXXXXXXXX is the first choice of thousands of area (city) clients:

• Satisfaction guaranteed in writing
• Serving (City) More than 30 years.
• Your one stop shop for appliances, parts and repairs
• Same day or next day service
• Affordable appliance repair
• No additional charge for service calls on Saturdays
• Free travel fee with repair
• Insured / Licensed
• We service most brands

Try us right now with this very special Introductory offer:

Call us at XXX-XXX-XXXX and save $ 25.00 on any dishwasher repair PLUS, we will waive the entire diagnostic and travel fee of $ XX.00. This is a very limited time offer made for our web customers only, so you must act now. The call is free and your satisfaction is guaranteed!

Include your extraordinary promises and guarantees (and yes, they must be extraordinary). Explain how your prices are simple and fair.

Describe your company’s unique service policies, its money-back commitment, its 24-hour emergency service, its punctuality commitment, its “no-trace commitment,” free shipping, free returns, and so many other unique qualities of your company that customers yearn for someone to provide.

I say “longing” because they are actively looking to find a company that will get it, eliminate risk, and allow them to stop browsing websites and get back to their lives.

Avoid phrases about raw materials at all costs

These include statements like this:

• We are number one
• Quality is our specialty
• Honest and trustworthy

Clients do not value these general and vague statements at all. These statements also imply that you have nothing real to offer. Clients respond to attractive offers, risk-free guarantees and clear calls to action.

Highlight the benefits of your offering with a short paragraph or bullet points. The best landing pages offer more than a list of what’s included; They also clearly highlight the benefits of the offer and give visitors a compelling incentive to respond. For example, instead of “Our bedding line is made from Swedish foam,” say something like “Swedish foam users report an 87% reduction in back pain during the day.” In other words, emphasize how the offering addresses a specific problem, need, or interest that your target audience cares about.