There are four key points to remember when writing a successful classified ad and before you get discouraged, realize that this task is not just for word mavens and advertising gurus, anyone can write a successful classified ad if they remember the following tips that are based on the principle of AIDA (attention, interest, desire, action). I’ll focus on these four words and explain how you can use them to get the most out of your ad.

1. Warning. The headline you use in your classified ad to describe your product/service is a vital ingredient in making your ad stand out from the crowd. Remember, you’ll be among other business people who want to sell similar products, so if your headline doesn’t immediately grab browsers’ interest, someone else’s ad will. Therefore, you need to make sure that your headline is engaging, interesting, and gives the reader a reason to buy. It must be the answer to the customer’s problem and can be presented in the form of a rhetorical question. If it’s an energy supplement you’re selling, for example, then you might want to say something dramatic like, “Are your energy levels sinking lower than the Titanic?” For the large number of people who are looking for such a solution and are already browsing the classifieds section, the answer will inevitably be yes.

2. Interest. Now that you’ve created an attention-grabbing headline for your classified ad, you’ll want to hold their attention long enough to re-emphasize the benefits of buying. You must constantly offer the solution to their problem, focusing them on your product’s ability to make that happen for them. The secret is to keep it simple but impactful enough to motivate action from the browser. Don’t panic in this regard, as classified ads tend to be short and therefore you only need a few wacky sentences to ensure your success.

3. Desire. Your main body wording should be unique and evoke the desire of the potential buyer. Use visually stimulating words that allow the browser to imagine what their life would be like if they had purchased your product/service. Use proven selling words like ‘Guaranteed’ and ‘save money’ to make them feel like they are getting the best and most reliable deal.

4. Action. The call to action is essential to turn that browser into a buyer. The word ‘now’ is an effective selling word often used to encourage immediate action from the customer. Leave your contact details at this stage so your classified ad isn’t wasted and people can get in touch with you. Adding a website address will also allow browsers to browse your site and possibly purchase other products from you, giving them confidence that you are a secure and established vendor.