Hispanics continue to be one of the fastest growing segments of the population. As a result, Latino communities in the United States have a growing need for legal representation.

Consider these facts:

1. 75% of Latinos speak Spanish at home

While approximately 44% of Hispanics report that they conduct their online searches in English, more than half of them said they still prefer to do business with companies that offer their services in Spanish, even if they don’t require it.

2. Hispanics are the largest users of mobile devices

Whether streaming, texting or searching online, Hispanics report nearly 10.5 hours per week of smartphone use, compared to the overall average of 8.4 hours for other ethnic groups.

3. Hispanics are the largest users of Social Media platforms

Current reports suggest that 75% of Latinos use social media for entertainment and research compared to 68% of other ethnic groups; spending approximately 7 hours per day accessing the various social platforms.

Are you doing enough to effectively market your law firm to the Hispanic community?

Here are some ways to attract and develop a relationship with Latinos and Hispanics in your market:

1. Advertising on local platforms in Spanish

Local radio channels, billboards, bus shelters, local magazines and newspapers are still ways to keep your name and face in front of your local community. Bilingual, or entirely in Spanish, ads will earn the trust of local Hispanics as a professional who will welcome them and speak to them in the language they are most comfortable with without fear of judgment.

2. Participation of the Latino community

Especially in the larger urban areas, more and more cultural groups organize street festivals and fundraisers. Be part of the events. Sponsor a booth or lunch. Talk to the people around you. They may not need legal services right now, but they will remember that you were there and took the time to talk.

3. Your website is your 24-hour law firm

Presenting “Se Habla Español” on your website is not enough. If you are a Spanish speaking attorney, or if you have staff who can assist you with translation, then market in Spanish. Have an entire section or website dedicated to offering your legal services in Spanish.

Mobile-friendly designs are important. Since statistics indicate that Hispanics use their mobile devices at a higher rate than non-Hispanics, it is imperative that your website auto-formats to fit any device automatically.

Hispanic marketing companies like MediaDvine.com offer website services, translation services, and original content writing to help you with your website needs.

4. Generate traffic for your law practice

There are some online legal directories that are highly optimized for Spanish and bilingual searches that are trusted within Hispanic communities across the country, such as SeHablaLaw.com and AbogadosLegal.com. Building links from premium sites will help your SEO efforts.

For over a decade, search engines have relied heavily on links to gauge domain popularity and authority. Backlinks from relevant domains are considered votes and importance. Search engines use link data and algorithms to evaluate individual websites and pages based on this information.

Before you get involved in an online marketing campaign or join all the bilingual networks available, ask yourself: How long have they been in business? Do you offer any guarantee? Do you have a link to my website? Do you offer fair and competitive prices? Do they saturate the market? Will my listing be seen in a long list of attorneys?