When it comes to maintaining a blog or website, many industry experts follow the 10/90 rule. The 10/90 rule is a ratio that is interpreted to mean that you should spend 10% of your time creating and 90% promoting. This should let you know, no matter how far you go in internet marketing, traffic and lots of it will always be in demand.

If we think about profitability, the 10/90 ratio makes a lot of sense when we think about how many people are online at any given time. No matter how many posts you write, if people don’t see it, it’s literally worth nothing more than a waste of time.

The fastest way to attract visitors to your site, of course, is to have an advertising budget. With an ad budget, you can target a marketplace on Facebook, or you can bid on the keywords you want to rank for using Google AdWords; However, after shelling out the money it’s costing you to run your site, are you ready for another expense? ?

There are certain things you can do both before and after you publish a blog post that will increase your chances of getting traffic to your site. When you start out, your momentum will be driven by referrals, but if you follow these tips, organic traffic from search engines will eventually follow.

Organic traffic from on-page SEO

SEO is short for search engine optimization. Search engine optimization is the science of optimizing a website or blog for search engines. The algorithm that Google uses to rank websites is terribly sophisticated. There was a time when you put the keywords you wanted in your metadata and your page or post would be indexed and ranked in no time. Now, it’s not so easy. In order for your page to rank correctly, your keywords must match the content and your content must match the incoming and outgoing links, and the quality of those links is also taken into account.

That being said, there is a lot of information on the web about on-page SEO. While it won’t help too much at first, in the long run, as your site or blog starts to gain momentum in the search engines based on other factors, organic traffic from your on-page SEO efforts will start to show up. You want to be in an optimal position to capture organic search engine traffic because they tend to convert better since they were looking for the keyword you ranked for on the first page.

link building

On-page SEO formulas are technical, while link building techniques are unorthodox by comparison and fall under the umbrella of off-page SEO techniques. What they both have in common, however, is that neither happens overnight.

Link building is quite advanced and requires personal attention. Most of the time, bloggers and those with websites don’t start building links until after they’ve gained some foothold in the industry. However, starting relationship building long before you are ready to execute a full link building strategy will make link building a walk in the park.

When it comes to search engine optimization, Google’s algorithm, as mentioned, takes into account the quantity and quality of the links you connect to, as well as the quantity and quality of the links you connect to. with you. For example, if you have 5 sites linking to one of your blog posts, but each of those sites only gets 15 new visits per day and the site is so new it’s not even indexed, Google won’t see you as an authority. . However, if you have 1 site that links to one of your blog posts and the site gets over 10,000 new visits per day, then you have a very good chance of ranking for whatever keywords that great site links to your post.

Similarly, if you make a blog post and link to a site that Google doesn’t know about, Google won’t think you know what you’re talking about when it comes to that particular keyword. However, if you link to a site that is an authority in the field and you are using them as a reference, Google trusts them and therefore the Google algorithm will start trusting you.

Link building strategies involve a lot of outreach. It is said that you should have a list of 100 or so bloggers that you should email to ask if they would be willing to tweet one of your posts to their followers. The goal is to guest post on your site, but when it comes to link building strategies, building relationships will give you influence and that’s something you can start long before you start sending out those 100 emails.

As you slowly build your blog, be sure to visit other blogs in your niche and spend weeks or even months genuinely commenting on posts. Now, when you’re ready to ask for a promotional favor, you’re already a friend of the site and it will be very hard to say “No.”

Social media networks and bookmarking sites

As soon as you publish a blog post or web page, be sure to share it on your social networks and ask your friends if they can share it. If you’re active in any groups on any of your networks, be sure to share it in their groups as well, and ask them to share it on their personal timelines.

Bookmarking sites are really important. The biggest is Reddit. If you’ve never used Reddit, just know that the Reddit audience is trained to follow links, so you’ll be able to get referral traffic to your site, but keeping them on your site is another story. Any Google search for the bookmarks site will show lists of them that you can glean from.

Photos

In everything you do online, you want to make sure you have high-quality images. Not only will it make your blog posts or site look clean, good images will also make the site look sophisticated. There are plenty of stock photo sites to choose from, which will be better than taking images directly from Google images and using them without citing a source.

There are many studies that show that images in a post will increase engagement by more than 20 percent. For that reason, you want to make sure you have images in all of your posts, and in case you have a very long post, use relevant images to keep the reader moving.

Ping your site

There are so many websites appearing every day, how is Google supposed to keep track? Google’s algorithm does a pretty good job, but still, after every post, you have to ping your site. Pinging your site or post is one way to tell search engines that you updated your site or have a new post.

A Google search for sites that will ping your URL will return dozens of listings. Pick about 3 or 4 of the services and enter your link.

instagram

Instagram is a social site, so it might have been listed in an older category. However, promoting your blog on Instagram is totally different. First, you edit your profile to include a link to your website or blog. If it’s too long, use a link shortener like TinyUrl to shorten your link.

Take a screenshot of your blog post that includes the title or you can use a graphic design editing suit (Gimp is free) to add the title as a text overlay to a photo that appears in the blog post or an image of your site’s logo. Share this image on Instagram. The trick is to use all the hashtags relevant to your target audience and include the linkinbio hashtag.

Not only will you drive a little traffic to your blog, Instagram’s audience is engaged, so you might even get a comment or two.

blog commenting

Blog comments are not only a great way to get recognized by established bloggers, which will put you in a position down the road to effectively execute a link building strategy, but it will also send traffic back to your site. People read comments all the time and often interact with the comments. For that reason, you want to find blogs in your niche and blogs where your target market hangs out and wants to comment on those posts. The faster you comment on a new post, the more likely you are to get traffic back to your site.

Target your audience

You have to think long and hard about who your target market is. You also need to make sure that your target market is made up of people that you can reach. If you want to sell items, but are targeting people who need money, then it won’t work. If you have a way for people to make money and you target people who don’t have any, then you may be in business.

A big mistake that many people make when they are just starting out is that they don’t know what to say to ensure an audience. As ambitious as you feel, if you spend time talking to your target market about what they want to hear, you’ll have every opportunity in the world to talk to them about what you want them to hear, and they’ll be happy to do it. hear.

Once you know your target market, the first thing on your agenda should be to like them. Use inspirational and motivational posts. Posts that will tell them how to solve a problem that is not a business opportunity, but a post that lets them know that you are relatable and that you understand what they are going through.

Before you set off to learn how to advertise, A/B test your ads, learn about Google AdWords and how to use Keyword Planner, try the techniques outlined for yourself, and experience increased traffic and increased traffic over time. .