Running a search engine optimization campaign requires appropriate content. Content Management Systems (CMS) have been introduced to the market to take care of the work done in creating unique content every time. CMS is software that provides website creation and management tools. These tools are specially designed for users with less knowledge of web programming languages ​​or markup languages. CMS allows you to easily create and manage site content.

But are they really effective at doing what they were created to do? Let’s find out:

There are some problems that search engine optimization professionals at SEO companies have encountered when using CMS systems. These systems can take the campaign for a launch as many of the CMS systems were not designed based on the search engine marketing requirement.

meta tags –

Meta tags contain information about the page. They are scanned by the search engine spider to evaluate the content of the page. As important as this feature is, many CMS systems do not allow you to add relevant TITLE and DESCRIPTION meta tags to your content. This inconvenience of the CMS system can seriously damage the SEO campaign.

dynamic urls –

Search engines index a limited number of dynamic pages. These dynamic pages are determined by page URLs that contain special characters such as % or & or =. The search engine spider finds it difficult to handle dynamic URL strings.

So a URL like http://sample.com/page.asdc?iv=143&session=234234wrwresf¶m=xzfdch will not get enough results, but the URL http://sample.com/products.asdc can do a I work much better.

The issue of indexability and session identification are very common with the CMS system.

No keywords in the URL –

Most CMS systems do not allow you to create a URL with keywords included. A keyword-rich URL is very important from an SEO point of view. Gets better page rankings.

Most of the CMS users are not aware of the SEO requirements while creating the content and SEO professionals require training to operate the CMS system. To help content authors, you can download tools available online and on desktop that will help analyze content and report how it is likely to perform in search engines. However, using SEO tools is very time consuming and users need to constantly switch between tools to create content and analyze it.

Approaching a search engine optimization company is a good idea for business SEO as they take care of all the technical issues that arise while using CMS. The SEO firm will get a complete understanding of the technical makeup of your site before launching the SEO campaign.