There are many coating companies on the market today, but have you ever wondered how you get into this line of work? How are they formed or what drives someone or an entrepreneur to go out and start a business to fill this niche? Well, this is an interesting case study that shows how we got interested in this industry from a sub-market of the coatings business; Spray on Bed Liners. Our company is in the auto detailing business, http://www.detailguys.com and we often service car dealerships. Our customers need bed liners spray service for the trucks they sell. So we looked at all the potential Biz Op companies that do this and franchisees as well.

We tried to co-brand Rhino Linings in San Diego, but in the middle of training they sent our first franchisee home. As it turned out, Ziebart was concerned that our Detail Guys Super Centers we were forming would be competition for them and already co-branded with Rhino Linings. Originally, we wanted to co-brand with Ziebart as we could improve their stagnant US franchise sales. They lost many franchisees in a three-year period previously. We were willing to make a deal with them and they decided not to. The Detail Guys Super Centers instead, as they started a small turf war; We called Rhino Linings and said we are willing to co-brand with you and we don’t want you to co-brand with the Detail Guys. At the same time, however, Ziebart was offering its Z-Linings franchisees a private label, as many of the franchised stores were in territories that Rhino Lining already carried. Rhino only had 28 co-branded stores with Ziebart.

Okay, so we went with Permatech because the independent that lines the bed liners on all of our Car Wash Guy franchised trucks, trailers, and boats is a Permatech dealer. So our Coating Guys centers will have Permatech and we won’t just coat coatings, truck beds, we’ll coat anything. As it turns out, this was the best option in our case, since it took nothing away from Rhino Linings. After looking at the possibilities we had contemplated, we also established trailer units outfitting industrial equipment, tractors, and machinery to add to our agricultural, construction, and industrial services: see: http://www.tractorwashguys.com. This way, we can coat everything from a tractor, conveyor belt to OSHA approved walkways and trains. Our clients need these services and we already wash their fleets of trucks, machinery, equipment, boats, boats, etc. Why not add a coating to. We also have at our disposal ceramic coating, which makes glass at room temperature. http://www.adsil.com. We can use this on just about anything from hand tools, silverware, HVAC air conditioning units to boat hulls and the glass is not penetrated by moisture which causes rust.

So this case study shows how just because a competitor tries to fool their wholesale distribution providers, they will often find other opportunities available once they start uncovering a few more stones, so think about this. I hope you enjoyed today’s case study story.