1. Call to action (CTA)

Customers are encouraged to engage with a business when there are calls to action (CTAs) on their website. For example, words like “Contact us today” show that a business wants to build a relationship with its customers. However, businesses need to ensure that calls to action are relevant to a visitor’s level of engagement with the business.

When visitors are just starting to learn more about a brand, the business can ask them to sign up for its email newsletter. On the other hand, loyal customers will likely like to join a brand’s loyalty rewards program. No matter what businesses want visitors to do on their site, they should add a call to action to all of their web pages.

2. Short charging time

Whenever people search for information on the web, they like the load time to be as fast as possible. Otherwise, they will leave the website immediately. Testing your website beforehand will allow them to determine any load time issues, which can be fixed in time for the site’s launch.

Providing customers with a great user experience will increase customer retention, so it’s best to assess a site’s load time the moment it launches. With short load times, customers get the information they need when they need it. When a website fails, the competition will leave it behind.

3.Blog active

An active blog allows customers to stay up-to-date on company events, the latest products, and other industry-related information. It’s an effective way to stay connected with them, especially if the things companies post encourage viewers to engage with your brand.

Regularly updating your blog allows customers to learn more about your brand values ​​and willingness to encourage communication. When they deliver fresh, relevant, and engaging content to users, their brand becomes recognized, making them an authority in the industry.

4.Clean code and SEO friendly

It’s crucial for businesses to have clean, SEO-friendly code when creating new web pages or optimizing existing ones. Improving a site’s code can boost overall ROI (return on investment).

WordPress and other CMS services offer plugins that can ease the process of improving search engine rankings and cleaning up your code. Since WordPress doesn’t require a lot of coding knowledge, it’s a viable solution for businesses struggling to drive traffic to their sites.

5.Compatibility with different browsers

With the progress of technology comes the constant growth of Internet browsers. It can be a challenge to keep up with Internet Explorer, Chrome, Safari, and Firefox to name a few. When designing a website, it is imperative to ensure that a website can be accessed from different browsers.

A site should register well in all major browsers as well as older versions. Ignoring this important step can neglect a large percentage of a company’s customer base. It can bring unnecessary expenses to a developing business.

6.Navigation

When customers find it difficult to navigate a website, they will leave it and move on to other sites. To make navigation more attractive and efficient, businesses need to review their site and look at it through the eyes of a new visitor. They should only choose sensible navigation flows.

Including a sitemap is an effective way to allow visitors to more easily navigate and search engines to crawl a site. Additionally, optimizing navigation by removing pages that are not needed or don’t work can reduce load time, which in turn improves the quality of a brand’s online presence.