Local SEO strategies are different than most regional or national marketing techniques. You should keep in mind that you want to generate traffic from the main city that your business operates in, and perhaps local surrounding cities. Here are some steps to focus on to achieve the desired results from your local search engine marketing:

1. Create local pages for all three search engines: You need to visit Bing, Yahoo, and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the established keywords that will also be used. Be sure to choose the best possible categories for the same keywords; otherwise your business may not appear in local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure you receive regular, high-quality reviews from your customer base. It’s important that the reviews are real because search engines are very good at spotting fake or misleading reviews. You should create a simple postcard and ask customers to go away and give an honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every Local Page you create will have a place for reviews, make sure that getting positive reviews is part of your marketing strategy.

3. Local photos, NOT stock photos: One of the main things people look for locally are photos of the business and images that are real. Adding stock photos sells nothing about your business and will leave people wondering if they should even bother visiting. Take high-quality snapshots of your storefront, another inside showing products and/or services or happy, smiling people ready to solve a problem.

4. Put Phone Numbers in Title Tag Descriptions – An easy way to double or even triple the people contacting you is to add your local phone number to your title tag descriptions and at the very top as well. of the fold where people will see this information. For example, in a title tag it might say: Joe’s Plumbing, Denver CO, but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This little trick will get local people to call you first instead of having to click a link for more information.

These simple, easy and fast local SEO strategies that you can definitely implement today. Why not give them a try?