On the Internet, it is very possible to make money without selling any products. One way to do this is by starting your own ezine, also known as an electronic newsletter.
Simply put, you send your eZine numbers periodically to your subscribers. The good thing is that you have a flexible option to automate your eZine submission process or manually submit your eZines on a regular basis.
As an eZine publisher, not only can you easily achieve the benefits that a conventional newsletter publisher enjoys without having to cut down multiple trees in the process, but you can also easily and conveniently spread your influence and marketing expertise to your base. subscribers from the shoes of an ordinary individual.
In other words, you don’t have to invest in expensive printing equipment, physical businesses, and hire staff just to run your own newsletter publishing, resulting in huge savings in time, money, and effort.
Basically all you need to start your own ezine is an auto-reply and broadcast feature that will allow you to reach your mass subscribers who you can also consider your prospects.
Overall, if you are not committed to creating your own product for sale, publishing your own newsletter online can be one of the wisest decisions you will make, given the benefits of the impressive marketing power and influence it can offer you. you.
Publish your eZine: the benefits
There are several benefits that publishing your own ezine can offer you. So if you are attracted to professionals, publishing your own paperless newsletter may be ideal for you.
The most obvious reason why publishing an ezine may be the most ideal business for you is that it is so easy to get started that anyone can do it. There is no need to invest in starting a physical business or even in personnel and heavy machinery.
In fact, you can do this from the comfort of your home, the most important thing you will need is an answering machine equipped with a broadcast function. Autoresponders like GetResponse and aWeber come highly recommended when it comes to publishing your own eZine.
Despite the low upfront cost and monthly fees, you can make money from multiple profit centers within your ezine spaces. You can make money selling ad space, just to name one.
Most importantly, you can create your own personal media and spread your marketing influence, making you more valuable to product and service owners, so don’t be surprised if you get joint venture proposals from time to time.
Given some of the best reasons in the world of internet marketing, publishing your own ezine can be one of the best inexpensive vehicles you will buy or even build.
Publishing your eZine: the cons
As with any other type of business, publishing your own online newsletter, also known as an eZine, has its drawbacks, despite the various benefits it offers.
The purpose of this article is not to scare you with the downsides of publishing your own ezine, as the benefits are often more attractive. However, I’ll also show you how you can easily tackle the downsides.
An obvious challenge that most novice eZine publishers face is creating eZine content. Creating your own content can be tedious, especially if you are not a talented writer and run out of ideas from time to time that your publishing schedule can be a threat.
One way to solve this problem is to create your content in advance. You can compile 30 days of content in one day, for example. If you don’t have the writing skills, you can negotiate the writing assignment with capable freelance writers you can find at places like elance or rentacoder. While you must pay for such services, you are free to take credit for articles written.
Alternatively, you can republish articles from article directories such as EzineArticles. This is a free method you can use to create content, as long as you include the original author’s resource box and the article has reissue rights passed down.
In conclusion, you can easily tackle the challenge of content creation using the aforementioned methods that require no writing on your part, free or paid.
Decide the nature of your ezine
When choosing a topic to publish your eZine, you should consider some important success factors that can determine the flow and purpose of your eZine.
You are encouraged to write non-time sensitive content such as short tips, mini stories, and interviews. Doing so allows you to create content in advance so that you can conveniently distribute it to your subscribers at a later time.
In terms of themes, you will do well to cater to a hungry market that will always be in demand for the type of content you offer. And by this, I mean that you should focus on a demand that has been, is, and will always be there.
Relationships and dating are niches that have existed on Earth long before the World Wide Web emerged, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.
With that being said, you also want to have a steady stream of your own or affiliate products or services that you can endorse on your mailing list and earn even more money.
This is also why the internet marketing niche will continue to be one of the most popular niches out there, as products and services are created almost around the clock. As Internet businesses emerge, there will always be needs to be met.
Production of eZine content
Creating your own content can be challenging if you publish your own online newsletter or eZine.
However, regardless of what topic you are posting on, content types can generally be divided into four categories, namely factual content, quick tips, mini stories, and case studies.
In addition to writing your own content, you can get your own unique content quickly and easily by arranging an interview with an expert or leader on the subject.
Very often this can be done for free and since the interviewee is writing most of the content, there is nothing else you can do other than give him something valuable in return (maybe a meal!).
Now, if you have money to spare, you can hire a ghostwriter to write your content without taking any credit. Recommended professional markets where you can look for ghostwriters include elance and rentacoder.
Another little-known and little-used method of getting your own content is through public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected by US copyright law.
This includes ALL works published before 1923 and, under certain conditions, works published until 1978. And in this case, we mean “works” written materials such as reports, articles, and books.
Republishing and repackaging public domain information can help you save time and effort in creating new ideas and content as they are available. On top of that, you don’t have to pay royalties or royalties on that work.
If you like the idea of posting content without writing anything on your part, this method might be for you.
The 3 best eZine formats
Today, eZine publishers use one or more of the 3 most used eZine formats that I am about to describe to you in this article.
Ultimately, you can decide which format is the best option for you, although each winning format has its pros and cons.
The eZine text is the one that is published most frequently. The advantage of this format is that, in addition to writing, you don’t need any special skills to use a Word or Notepad program.
While the HTML format requires a certain degree of HTML skills on your part, it can add more sophisticated features to your problems, making them more attractive to your subscriber and thus increasing their reading value, something that ezines do not have.
You can decorate your format, change your fonts, include images, and more. However, the downside HTML often faces is that it often gets caught in spam filters before reaching its subscribers’ inboxes.
The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can take a lot of time and effort on your part, but it often pays off in quality readers.
Due to commitment, PDF eZines are generally published on a monthly basis. The great part, however, is that you can put your affiliate links in your PDF edit and allow your subscribers to get past the trouble.
However, given your options, you don’t need to strictly choose one format, as some electronic publishers today publish in more than one format.
What you need to start an ezine
Starting your own ezine can be a lot easier than you think. This is because in the most basic need, all you really need to start publishing your own paperless newsletter is a large amount of content, auto-reply with streaming feature, and a website (which is optional). .
happy. You can collect weeks of content in advance and slowly distribute it to your subscribers. For example, you can collect 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks of content in a single day!
Automatic reply. Your autoresponder is your asset. You need an autoresponder to send your emails and eZine problems to your subscribers and store your database of people who subscribed to your newsletter. Some recommended autoresponders include GetResponse.com and aWeber.com.
Website. You might be surprised that it is actually an optional component. In short, there are eZine publishers who publish their newsletters without a website! But of course, having your own website can offer you huge benefits, such as the ability to attract more subscribers and have your newsletter indexed in the major search engines.
These are the things you need to start publishing your own eZine to a minimum. However, don’t underestimate how little you need, because many editors today are successful with just an autoresponder and content, with or without a website. And you can too!