Tips to increase the click-through rate of your PPC ad campaign

Here are my tips for your PPC marketing.

Conduct Thorough Keyword Research

Before starting your campaign, you should do some thorough keyword research. Make sure the keywords you choose are 100% relevant to the content on your landing page. Include these keywords in your ad text.

These same keywords should not only appear in your content and metadata, but they should be relevant to the product or service you are promoting. Use long tail keywords. This means choosing keyword phrases that contain at least two words.

Put your main keyword in your display URL

When you create a PPC ad, the URL of your web page will be displayed below the title. This gives you another chance to add your keyword. You can rename your URL to match your keyword or create a redirect.

Place a special offer in your ad

The first thing people will see after making a search query are the ad headlines and the search results. These headlines are bold, large, and easy to read. Use this to your advantage by placing a special offer in the headline of your ad.

You could mention that you’re running a special promotion, offering a discount, or providing some other form of savings. People instinctively take another look at these headlines, whereas before, they would have simply scrolled past the ad.

Be sure to use proper grammar

Grammar is important in all aspects of internet marketing, including PPC ads. After writing your title and descriptive text, you should check your spelling and grammar. You can copy and paste your ad into a word processor of your choice and use the built-in spell checker.

Proper grammar also means correct capitalization. You don’t start a sentence with a lowercase letter. This also applies to your ad copy. Triple check every word and line of your ad text. You only have a few lines to check, so there’s no excuse for spelling and grammar mistakes.

Test and compare your PPC ads

The final step in increasing the click-through rate of your PPC ads is to test and benchmark your ads. You can easily create multiple ads for the same campaign. Make two or three separate ads that are identical except for one difference. You can modify the title or the descriptive text of each ad.

After two to three days of running your nearly identical ads, look at the click-through rate for each ad. You should be able to instantly determine which ad had the best click-through rate. Get rid of the other ads. You can continue to use this method to modify your ads and increase your success.

As a final piece of advice, you should also look at what other people are doing. Do a search for your target keywords and look at the ads that show up. These are your biggest competitors. Use this to get an idea of ​​what works.

Increasing your PPC ad click-through rate will help you make better use of your ad campaign.

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