Jay Longley of Laguna Beach, California, started the Rainbow Sandals business in 1974 when he began making discounted Rainbow Sandals out of his home. Initially, he made them out of leather and rubber, with his target clientele being surfers from the west coast. In 1974, he made approximately 15 pairs of Rainbow Sandals at his home. Today, after 31 years in the ‘flip flop’ business, it is estimated that Mr. Longley’s company sells approximately 5,000 pairs a day and is estimated to be worth $ 31 million. This is a pretty long departure from 1974 when he was only able to make one other pair of Rainbow Sandals after selling the previous pair.
Rainbow sandals are now offered in a variety of hemp strap styles, as well as many different colors in rich earth tones. There are also sandals with Swarovski crystals (offered in eight beautiful colors), a wide wedge sole (which can also be purchased with a rainbow insole), and an expanded kids’ line that includes all styles and colors for adults. Rainbow Sandals are considered high-end flip flops because they are made with high-quality leather and materials that ensure a long life for the shoe.
Because this popular sandal is made with a built-in arch support (which is hand-stitched and triple-glued), when worn or “ripped,” the soles mold to the foot. They are sewn with 2,000 pound test nylon to ensure durability. Because Jay Longley originally designed these flip flops for surfers, it is recommended to wear the sandals while wet as this helps the leather mold to the foot.
Some of the unique features of the Rainbow Sandal are that they are made with parachute stitching and a non-slip sponge rubber sole that makes them fit the foot like a glove in just a few weeks of use. Another unique feature of Rainbow Sandals is that the company guarantees its craftsmanship for the life of the flip flop sole.
The Rainbow Sandal Company also offers a variety of T-shirts, socks, hats, purses, and key chains, all made with the same robust workmanship that has made their shoe line popular.
Rainbow Sandals products can be purchased at prices ranging from $ 42.00 to $ 120.00. These prices are quite reasonable considering the high quality and long service life.
Although the Rainbow Sandal Company has expanded its production line to include loafers, a moccasin shoe, boots, and clothing, Rainbow SANDAL remains one of the most popular summer shoes in the country. You can see sandal lovers of all ages wearing Rainbow Sandals when warm weather is approaching. Today, although there are only two Rainbow Sandals stores in the United States, you can buy Rainbow Sandals at a discount through thousands of shoe stores.
One thing is for a fact, people of all ages and demographics buy the Rainbow Sandal because of its durability and style when it comes time to shed your winter clothes and play in the sun.