Smart content
With your attention span getting shorter and shorter, your website must constantly innovate. Try experimenting with your content – mix short blogs with long pieces, along with video-based content and graphics. Variety in content also increases information retention, which shapes customer loyalty.
Search engine optimization (SEO)
With most of the data traffic still routed through search engines, content optimization is far from out of date. Using Webmaster Tools can increase your SEO ranking. By removing duplicate titles and descriptions, bad links, crawl errors, and more, you can create a more SEO-friendly website.
Advertisements
The easiest way to increase traffic, period. Smart advertising will save you a ton of money while maximizing your visibility to potential customers. These days, social media advertising is a huge hit. Focus on increasing conversions rather than just traffic, for the best results.
Guest blogs and interviews
Inviting high-ranking people to blog on your site is a sure way to increase your credibility. Also, your guest is likely to link people to your own article, which is basically free press for your website.
Smart pairing
Whenever possible, add links to internal content on your website. More than just a clickbait, this makes the user experience more enriching while increasing traffic on all pages. Linking also helps by making your pages SEO friendly.
Email marketing
Incessant spam has given email marketing a bad name. However, in the rush to get noticed online, many people tend to overlook its benefits. A simple email about a new product launch or interesting offers can convince many people to check it out for themselves. Just be careful not to flood the inbox.
Responsive website.
For some years now, web searches on mobile devices have overtaken those on computers. In order for your website to have a broader reach, it must be optimized for both computers and mobile devices, including those with smaller screens. Mobile optimized pages offer a much better user experience and therefore increase your customers.
Sleek and fast pages
Without a fast website to host it, your quality content will often go unnoticed. Make sure to optimize your content for all browsers and take extra care with image sizes and plugins. For the best experience, your website should load in less than 5 seconds on most devices.
Presence in social networks
Advertising and promotion shouldn’t be the end of your social media strategy. Comment on other people’s articles, follow their followers, host webinars – creating an active social media presence acts as a subtle promotion.
Analytical data
When Clive Humby said more than ten years ago that Data is the new oil, he wasn’t kidding. Today, Google Analytics can provide you with a wealth of information about your readers and your content. Use BuzzSumo and related software to keep an eye on what your competition is up to. Try to bring the most popular content to your site.