What do you think about when determining whether it is easy to do business with a company?
We all know that the economy is, say, “less than ideal,” so how can you make your business more attractive to your ideal customers?
- The other night, while watching a movie, I noticed a commercial for Walmart: They haven’t brought any advance payments for the holidays.
- Then a Sears commercial appeared announcing their reservation offer.
- And I thought of my own recent installment plan for Escalator Profits ™. When prospects mentioned that they were low on cash during the holiday season, I added a 9-installment plan for a 3-month program.
Are you making it easier to do business with you?
- Do you accept all credit cards and PayPal? Can you accept a payment on your iPad / mobile phone while in a conference or on the go? Are you checking Facebook gift cards? Otherwise, you should or you are leaving money on the table and sending leads elsewhere.
- Do you accept “installment payment” or “every 30 days” plans so that payments are spread over months instead of “every 21 days” where 2 payments can appear on the same invoice?
- Can a potential customer go to your website and order something or does they have to call you to see what you have to offer? Do you offer a free consultation to see if they are a good fit with each other?
- Is it easy to quit doing business with you or are you trying to lock your clients into lengthy deals? Do you have any guarantee? If so, are the terms clear to you and your clients?
- Are your clients getting practical steps to move forward or is it all theory? For example, yesterday I visited my Facebook page and saw this comment by Alyn Rossellini from http://www.SilkLabyrinth.com “I’m just AMAZING with your [f.r.e.e.] eCourse !!! I’ve already started taking action and it’s made a BIG difference. “This helps me know that the eCourse is doing” its “job by sharing practical steps.
Many of these items sound silly, but I assure you that many small businesses are not serving them or think things like having a shopping cart or PayPal account are not worth doing when, in reality, these “little things” it can make or break your business.
My request for you
Before heading to the nearest guru to find out what mental block is holding you back or spending hours trying to manifest your next customer, take a step back and take a look at their offers, their payment plans, their website. Is it easy to do business with you?
- Do you have something for sale? Really! It’s easy to complain about a lack of income only to take a step back and find that your website doesn’t offer anything 24/7 and only sells when you launch / advertise something.
- If you have bargains, buy something. Experience the process from your customer’s perspective. Better yet … ask your mother or grandmother to buy something to get a real idea of how easy it is to do business with you.
- Once someone invests with you, what next? Do you tell them or do they let them figure it out on their own?
Give your business a full review and adjust what needs to be adjusted while you review what needs revision. You will find that it is much easier to attract real customers when it is easy to partner with you.