What is the mission of your nonprofit organization? Most nonprofits and nonprofits exist to spread the word about an important issue or to raise money to fill a need. Promotional products can be an important part of your strategy in many different ways. The purposes of promotional products typically fall into one of the following categories:
– increase name recognition
– advertise a product or service
– thank customers or collaborators
– increase support for a cause
Here’s a look at some specific ways your nonprofit could use promotional products.
Increase name recognition
Getting your name and cause recognized is often one of the first items on your nonprofit’s agenda. This often involves participating in local events such as information fairs, street festivals, and conferences. The types of promotional products that many companies use as giveaways at trade shows work just as well to increase your agency’s name recognition. Printed travel mugs and sports bottles, car stickers and other generic items are in widespread use and spread your name.
Advertise a product or service
More specific articles can be even more effective when combined with a tagline that plays off the article itself. While your product or service may not be “for sale,” your organization still has a need to sell it to the public. The same methods used by retailers and businesses will attract “customers” for their non-profit products and services.
Thank you or recognition gifts
One of the most effective ways to generate goodwill for your cause is to thank contributors and participants. Whether you’re sending small gifts to those who make contributions, giving larger gifts to those who volunteer in a substantial way, or offering a free “giveaway” to those who respond to a call to action, promotional items are an inexpensive way to say “thank you”. for helping”.
– give away a free appointment calendar to any woman who comes in for a free mammogram – and mark the month the next one should be scheduled
– Thank corporate sponsors by displaying their names along with the campaign slogan on all promotional gifts used in a campaign.
– Send inexpensive promotional products as thank you gifts to all contributors. Give larger gifts to those who give larger contributions
Use companies that specialize in promotional products to help you design and produce the flyers and brochures that you will distribute to spread the word. If your message is concise, you can put it on a variety of promotional products that you can hand out to spread the word. The latest technology offers even more ways to spread information. Put important presentations on a USB flash drive to make a real impression. The price of these has been drastically reduced, making them an excellent combination of promotional tool and gift for those important potential contributors.
Promotional products are also great for fundraising campaigns. Whether you’re selling car decals to raise a few hundred pounds or putting on a charity event with much bigger goals in mind, the goal is publicity. You can sell print products, offer promotional clothing for sale, or promise corporate sponsors high turnover on conference folders, event banners, and promotional conference bags at charity events. The possibilities are endless.