Sometimes you don’t have hours to write and reflect on the headlines. When that happens, use these templates to speed up the headline writing process.

1: Get [desired result] on [time period]

This is a promise that is fulfilled in a certain period of time.

Examples:

How to get the perfect body in 61 days

How to get rid of debt in less than a year

Guys: Become a dating master in 72 hours

two: [Social proof] Ask a question

You are providing social proof that what you say is true. And by asking a question, you are actively engaging the reader on the topic.

Examples:

1,126 women lost weight with us. Will you be our next success story?

Borrows Institute declares our math tutoring to be the best ever. Can we help your struggling student excel in math?

This man founded and sold 6 companies for $ 9,567,453 in profit. Can he help you start yours?

3: [Number] Lies about [Something]

Every time they lie to someone, they want to know what the lies are and why they are told.

Examples:

5 lies your broker tells you about the stock market

3 lies about heart attacks in women – believe them at your own risk

7 horrible lies the cancer industry is using to keep you sick

4: [Problem?] [Secret Surprising Shocking Solution]

Every time you imply that you have information that is not available to the public, or that most people do not know, it will make people curious enough to find out more.

Use words like secret, shocking, surprising, little known, finally revealed, etc. to communicate that you have something interesting to share.

Examples:

Do aphids eat your plants? Surprising home remedy kills aphids without poisoning your crop

Is your dog’s behavior driving you crazy? Little-known training trick makes dogs listen to your every command

Can’t afford college? The secret to getting PAID to go to college

5: The [New Product or Method] what [Somebody] Now love

If your audience is skeptical of your product, or if your product is new and no one has heard of it, this can be a great headline.

Examples:

The new weight loss method that doctors recommend to their patients

The strange home remedy that psoriasis sufferers love

The so-called ‘scam’ investment system insiders are secretly using to make fortunes

6: [Authority Figure] [New Information]

For the ‘authority figure’ you can use a celebrity, an authority in your niche, a particular organization or whatever.

Examples:

Brad Pitt reveals his number one strategy to overcome a failed relationship

The exact system Warren Buffet uses to double his money daily

3 out of 4 world chess champions use this program to improve their game

7: [Problem] [Solution]

This one is straightforward and easy to use.

Examples:

Investors Are Losing Everything in This Volatile Market: How to Protect Your Money While Earning 10-16% Interest

Over 50 and tired all the time? How to have more energy than a 20 year old.

Can’t get dates because you’re not skinny? How to have men begging to date you regardless of your weight.

And there you have it: 7 headline formulas you can use for subject lines, book titles, and of course, headlines.