Marketing isn’t what it used to be. In today’s world, more and more companies do business in countries around the world, and that means more challenges for marketers. If you plan to expand your business to the global market, it is important to stay informed about current trends in international marketing so that you can choose which one would be most effective for your company. Here are some of those trends and some basic facts about each one.
social networks
One of the most effective tools for today’s marketers can be summed up in two words: social media. No longer just a tool for sharing family photos and videos of cute pets, social networking sites like Facebook, Twitter, Instagram, and more are now an undeniably common way to market and advertise your products and services around the world. The power of social media as a marketing tool is evidenced by major league companies now using it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny’s and many more can attest to the fact that social media continues to Being an effective way to market products and services around the world.
video-advertising
Live video streaming is a feature that has become increasingly popular among social networks. The use of live video streaming for international marketing and advertising efforts is particularly effective for its ability to give consumers and potential customers the opportunity to experience an event in “real time”, no matter where they are on the planet. be found. A number of companies have found live streaming to be a particularly useful way to conduct question-and-answer sessions with viewers. This type of active participation creates a unique connection between the company and its customers, greatly increasing the brand loyalty of the participants and allowing viewers to provide live testimonials about the product or service.
AI (Artificial Intelligence)
International companies are currently exploring the power of AI to more effectively track and analyze consumer buying behaviors in countries around the world. This type of information was, until recently, a challenging and time-consuming set of statistics, typically only reserved for the largest and most profitable companies that had the manpower to collect and analyze the results. But thanks to AI, this type of information will soon be within the reach of marketers who work for organizations of virtually any size.
intersectoral marketing
Simply put, cross-industry marketing refers to the practice of using the popularity of other brands to increase the reputation and success of your own. The fast food industry provides a good example of cross-sector marketing at its most basic level. Studies have shown that fast food restaurants that are clustered within a short distance of each other report significantly higher sales than those in more isolated locations. This may seem counterintuitive, but the fact is that several different fast food restaurants located within the same blocks provide the consumer with a wide variety of options and increase the likelihood that shoppers will stop for a meal. Marketers project that international cross-industry marketing will become more common in the coming year, including an increase in strategic partnerships to achieve a higher level of success for all involved. Marketing, without a doubt, is no longer what it used to be. The fact is that our digital age provides marketers with more opportunities than ever before. While it’s important to keep all of these trends in mind, remember that the most important aspect of any international marketing campaign is something much more basic: you need to be able to communicate effectively with consumers and customers in other countries. And that will mean employing the services of an experienced professional translator. The first step in your international marketing efforts can be taken today by contacting a reputable translation company and finding the translator that best suits your company’s needs.